In complicated and complex times BAARS embodies simplicity and sobriety. Guillaume, the designer, is inspired by Dieter Rams “Less is more” approach: pure, robust and functionnal lines. As a consequence BAARS developed a unique magnetic hinge. No more loose screws or worn-out hinges. Front and temples are just connected via the magnetic power thus avoiding breakage of mechanical connective parts. This construction brings a strong and durable frame. All our frames are made by artisans in the famous French eyewear district Jura. We pride ourselves to adhere to highest quality, environmental and social standards.