BAARS aims to provide glasses with high added value based on technical innovation, timeless classic style and respect for traditions. Guillaume, the designer, was inspired by Dieter Rams’ "Less is more" approach: pure, robust and simple lines. Manufactured and assembled in Oyonnax, the particularity of BAARS spectacles is their patented magnetic hinge. The system is stripped of axes and all fallible elements. This gives the glasses strong resistance to daily hardships that they suffer. The more complex a system is, the less resistant it is over time. The innovation of BAARS hinges is composed of only one element, a magnet, which allows their holder to avoid the most frequent ruptures. The BAARS glasses are more reliable.