Facing the contemporary complexity, hyperactivity and overconsumption, BAARS embodies simplicity and sobriety. The timeless and contemporary design of the BAARS glasses is inspired by the classic functionalism that transcends time, unlike planned obsolescence. Influenced by chic street-wear culture, BAARS world stood at the crossroads of Scandinavian lifestyle, Californian spirit and French traditional manufacturing.
The founders also share the values of contemporary minimalism. "There is an awareness to consume less but better. We need to question our needs during our decision-makings in order to go about it the right way.” Therefore, each pair of BAARS glasses reflects a number of life choices.