BAARS EYEWEAR is a French eyewear brand. It started with two friends, a Designer and electronic music Artist from Paris & an Optician from Annecy. It is a reflection of two personalities and two complementary worlds. It is a bridge between cultural emulation of a Capital city, and the tranquility of a lakeside life.
Facing the contemporary complexity, hyperactivity and overconsumption, BAARS embodies simplicity and sobriety. The timeless and contemporary design of the BAARS glasses is inspired by the classic functionalism that transcends time, unlike planned obsolescence. Influenced by chic street-wear culture, BAARS world stood at the crossroads of Scandinavian lifestyle, Californian spirit and French traditional manufacturing.
BAARS aims to provide glasses with high added value based on technical innovation, timeless classic style and respect for traditions. Guillaume, the designer, was inspired by Dieter Rams’ "Less is more" approach: pure, robust and simple lines.